In the first place, to develop digital businesses based on advanced technologies, it is necessary to have a digital identity infrastructure that, through modern digital means, allows users to be identified and verified.

Secondly, the Public Administration must embrace digitization, guaranteeing access to public services through a fully digital process and decision-making leveraged on data and predictive analytics or other similar technologies, facilitating G2B2C transactions in the market.

Third, the convergence and development of technologies opens tactical and strategic options that allow growth (reaching consumers that were previously inefficient to serve), creation of new products and services (which were previously technologically impossible to offer) and cost reduction for incumbents. as well as disruptive business model opportunities for new entrants.

Fourthly, the large user base that b2c digital businesses have allows them massive access to personal data of their users and consumers whose protection must be guaranteed. In turn, these data collectors are often seen at the beginning of a value chain resulting from the sale or distribution of that data. Therefore, the other  links in the chain must ensure that the data they acquire was legitimately captured, which requires an appropriate structural and contractual design of the relationships between the actors in the chain.

The convergence of exponential technologies has allowed the creation of virtual spaces for live interaction and transactions through augmented or virtual reality, converting remote interactions into quasi-presential interactions and creating new markets and platforms with their rules, dynamics and new value propositions. CIEL proposes a discussion on the metaverse(s) from the perspective of legal strategy, identifying risks and opportunities to capture and create value through the contractual technique, taking into account the other axes discussed, and the different tools that are available for the strategist.

Finally, it must be guaranteed that there is a lawful, ethical and reliable use of advanced technologies in the development of new businesses and industries; and legal strategists must take into account the value to business of conducting themselves ethically and being accountable.